Seema Seraphina
Devashri
Living is a Work of Art.
About.
I am a writer, events designer and marketing manager with experience working with major international labels, establishing start-ups in the community, and creating my own digital ventures.
I am passionate about creativity and the possibilities of the digital space to connect and inspire the community to brands that have the potential to elevate the human experience - with the right promotion.
Brands I’ve Made.
01. Final Episode.
Final Episode was an online accessories store that sold high end designers including Natalia Brilli, Jeremy Scott, Pamela Love and other incredible brands.
I worked with digital agency Canvas Group to bring the idea to life.
e-commerce
01. (a) packaging
The zine, created with Cristina Douglas, included poetry, a pull out poster by Jonathan Zawada, and the final lines from the last episodes of beloved TV shows.
01. (b) events
The launch was celebrated with an exhibition at aMBUSH Gallery featuring Ben Frost, Jonathan Zawada, and others. I held pop-up shops as well, including at Westfield Pitt Street.
02. This Place is Yours.
This Place is Yours was established in 2012 as a space for open dialogue and meaningful media, designed to help people to feel less alone in their life experiences.
I once again worked with Cristina Douglas of Canvas Group to establish the brand.
02. (a) The Book
The book was launched via a CrowdFunding Campaign that brought to life stories on the human experience told through art, words, and photography - and a video, below.
02. (b) Launch Event
Several creatives helped with the launch, which included an event at VIVID Sydney.
media
02. (c) The Website (est. 2024)
Eager to get back into creativity of all forms, I am excited to soon bring this project back to life.
I have been building the site on Square Space. Check out This Place is Yours and contribute your story.
03. Eves Garden Project
03. (a) Styling
Eve’s Garden Project was a plant styling project that sought to recreate the Garden of Eden in venues and spaces throughout the Central Coast and Newcastle.
03. (b) Space
The project was a retail space on Beaumont Street, briefly, before a car got stolen out of the yard and cancelled all the plans.
03. (c) Events
I held several events out of the space, including A Day with the Feminine Divine: an art show, panel talk, and series of workshops.
styling
04. No Apologies.
04. (a) Art Parties
No Apologies a series of group shows throughout 2018/2019 that used venues on the Central Coast and Newcastle to exhibit local artists’ work. The shows were a response to the lack of traditional gallery spaces in the small town and opportunities for local artists.
I established, directed, and curated this project, which included selecting and liaising with artists and venues, and managing the event.
I worked with Erica Halse to bring this brand to life.
events
05. Side Street, Sydney.
05. (a) Magazine
Side Street Sydney was my first major project. An online magazine to showcase the creatives living in Sydney, it quickly taught me about digital marketing, adwords, social media and content management, as well as editing and managing a team of creatives.
media
05. (b) events
I collaborated with several creatives and venues to create art events and community gatherings.
05. (c) copywriting
The project brought forth many exciting brand collaboration and copywriting opportunities throughout Sydney, which led my designer friend and I to establish Final Version.
06. Seraphina Swords (Seraphina’s Words)
06. (a) Journalism
Starting my cadetship at News Limited, I gained roles writing for major magazines in Sydney after I established Side Street, Sydney.
I worked for Oyster Magazine as a web editor, sub editor and writer. I also wrote for Yen Magazine, Australian Creative, and others.
I continued to write as a journalist for my own projects, including Side Street Sydney and This Place is Yours.
words
06. (b) Marketing Copy
After completing my cadetship at News Limited, I worked for Karen Walker, Sretsis and other major brands as a head publicist at Paul Maloney Fashion Agency. I have continued to freelance brand development and event management for many businesses, writing copy for clients spanning from small artists to major institutions.
06. (c) Poetry & Screen
I have been writing screenplays since 2015, recently completing a MPhil with Simon Weaving on writing empowered female characters.
I have been writing poetry for a long time and frequently exhibit my work (sometimes with flowers).
Recent Clients
Skills
(Give me a chance and I’ll show them to you.)
Brand Identity →
Marketing Strategy →
Website Development →
Event Management →
Producing →
Copywriting →
Communication Design →
Editing →
Digital →
Let’s Make Magic.
p.s. Go to Ella, Sri Lanka, one of the most magical places on earth, and help my friend Kalai break free from poverty.